We will explore the use of “elder” voice assistants as a novel method of reducing negative cognitive biases like implicit ageism. Cognitive biases are natural functions of the human mind that are influenced by the external world in positive and negative ways. Through co-design methodologies, intergenerational user studies, and long-term “in the wild” evaluations, we will examine whether voice assistants with older adult voices can shift biases in prosocial directions.